Good questions.
Straight answers.
A few things to know before we talk. When you’re ready, one email address is enough to get started.
Get the seeding offerWhat is creator seeding at scale?
A coordinated campaign where a group of relevant creators tries your product and produces the agreed content. Rubii handles creator coordination, briefing, product-delivery coordination and post tracking.
Can we work together across the year?
Yes. Long-term collaboration suits brands with repeat releases, seasonal campaigns or a regular content need. We plan the programme and review each round together.
Which platforms can we discuss?
Xiaohongshu, TikTok, Instagram and Threads. We’ll agree the platforms and creator criteria around your audience and brief.
What should we prepare for a first conversation?
Your product or brand, who you want to reach, the campaign goal and any dates you have in mind. A working budget helps us shape a practical scope.
What does the Seeding Onboarding Offer include?
Ask for the offer below and Rubii will send the details by email. Campaign scope, availability and fees will be discussed with you before any work starts.
KOC or KOL — which do I need?
KOLs bring reach and a recognisable face. KOCs bring volume, trust and search presence. Many brands start with KOC seeding, then add a KOL for launch moments; we’ll recommend the mix for your goal and budget.
Why Xiaohongshu for the Malaysian market?
Many Chinese-speaking Malaysians search Xiaohongshu before they buy. Posts stay searchable long after they go live, so seeding keeps working for months.
How much budget do I need?
Cost depends on the number of creators, their follower tier, the platform and the deliverables. You get a written quotation before anything starts.
How do you choose creators?
We shortlist creators who match your audience, check their recent content and engagement to filter out inactive or inflated accounts, and you approve the final list.
How long does a campaign take?
Typically 2–3 weeks from confirmed brief to final report. Tell us your launch date and we’ll plan backwards from it.
What if a creator doesn’t post?
We track every post against the agreed schedule and follow up directly. If a creator can’t deliver, we replace them at no extra cost.
What will I receive at the end?
A report with every post link, views or reach, engagement, the best-performing content and recommendations for the next round.
Can we use the content for ads?
Usage and ad rights are agreed with creators upfront, so tell us at the brief stage.
A little seeding.
A lot to talk about.
Ask Rubii for a Seeding Onboarding Offer. Leave your email and our team will follow up with the details.
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